A global portrait of people, stories, and wine. In 2026, the project returns for its most ambitious edition yet.
The Project That Became
a Global Phenomenon
Created by photographer and visual artist Marcos Alberti, The Wine Project began with a simple experiment: four portraits of each participant — one sober, and one after each glass of wine. The result turned into an international sensation.
The project reached over 1 billion views, was featured in major global media outlets, and sparked exhibitions around the world. Beyond the smiles, it revealed something universal: how wine opens people, stories, and emotions.
A New Chapter —
The NYC Edition
In 2023, The Wine Project returned in a special edition photographed in New York City, hosted at Restaurant Iris with the artistic and wine direction of Amy Racine, one of the most influential sommeliers in the United States.
The session brought together icons of the culinary scene — including Jean-Georges, Shenarri Freeman, and other celebrated names — sponsored by Libbey Glassware.
The New York edition became a celebration of culture, gastronomy, personality, and the genuine connections that unfold with each glass
In 2026, the project expands like never before
The Wine Project 2026 aims to deepen its mission: To portray people as they are — open, real, spontaneous. Each glass reveals new layers, new emotions, new stories. The next editions continue this global documentary about identity, vulnerability, and human connection.
Las Vegas, Austin, and Miami will host the next chapters of The Wine Project — capturing diversity, authenticity, and the emotional transformation that has defined the project from the beginning.
Three cities. Three cultures. Three unique communities.
las vegas
The energy capital of entertainment. We will gather chefs, artists, entrepreneurs,
hospitality personalities, and unique voices from all over the world for an unforgettable Wine Project experience.
austin
Creative, musical, authentic. Austin’s spirit — from indie culture to tech innovation — makes it the perfect setting to reveal honest, expressive portraits.
miami
Vibrant, multicultural, and full of color. Miami brings together art, fashion, diversity, and a tropical atmosphere that transforms every image into a celebration.
Be part of The Wine Project 2026
We are currently selecting partners, collaborators, and participants for the three upcoming editions.
We are seeking:
Be part of The Wine Project 2026
We are currently selecting partners, collaborators, and participants for the three upcoming editions.
We are seeking:
Why become a partner?
High-end editorial imagery
Premium, authorial photography crafted to meet the highest editorial standards.
International exposure
Global visibility across multiple markets, reaching audiences beyond borders.
Brand integrations
Thoughtful brand integrations embedded naturally within the project’s visual and narrative language.
Event visibility
Presence in curated events that amplify brand exposure through experience and connection.
Cultural relevance and storytelling value
Participation in a culturally driven project where storytelling creates lasting emotional impact.
A Glimpse of The Wine Project
A curated selection from the original project and the NYC edition.
The Minds Behind the Project
Marcos Alberti
Marcos Alberti is a photographer and visual artist with over 25 years of experience, known for large-scale portrait projects, global collaborations, and viral cultural work such as The Wine Project and The O Project. His photography has reached audiences worldwide and has been exhibited in several countries. Marcos divides his time between Brazil, the United States, and Europe.
Amy Racine
Amy Racine is one of the most influential sommeliers and beverage directors in the United States, celebrated for her innovative approach to wine and her leadership in contemporary hospitality. She has led award-winning wine programs at top restaurants across the country and is recognized for blending technical mastery with intuitive, human-centered hospitality.
Amy served as the artistic and wine director for the New York edition of The Wine Project (2023), elevating the project into a cultural and gastronomic experience through her creative vision. Her collaboration continues to shape the evolution of The Wine Project, connecting wine, people, and emotion through a refined artistic lens.
Get In Touch
For partnerships, press inquiries, or participation requests, fill out the form below.
